How to Get More Google Reviews
Direct answer
Ask at the right moment, make it a one-tap link, and follow up once. That's most of it for a roofing business.
See recommended software1. Ask right after the job, not days later
The best time to ask is the moment a customer's satisfaction is highest, right after the job is done and working, not a generic delayed email days later. For roofing businesses specifically: Roofing is unusually exposed to storm-chaser scams, fly-by-night contractors who appear after a storm, collect deposits and disappear, which both hurts legitimate local roofers' credibility by association and makes review authenticity matter more here than in any other vertical in this network. Review software that verifies a real completed job before soliciting a review, and that surfaces licensing/insurance proof alongside reviews, directly counters this, the single most differentiated angle of the 10 verticals.
2. Send a direct link, not a search instruction
Send a direct link straight to your Google review form (your Business Profile's review link), not "search us on Google and leave a review." Every extra step loses people.
3. Follow up once, not repeatedly
A single, polite follow-up a few days later catches people who meant to but forgot. Repeated requests read as pushy and can violate Google's review policies if automated too aggressively.
4. Never offer an incentive for a review
Google's policies prohibit offering money, discounts or gifts in exchange for a review, and it's a real risk to your Business Profile if caught. Ask for honest feedback, not a positive one.
Software that helps
Review Dingo is our recommended pick for roofing companies.
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